Wednesday, March 29, 2006


Apparently there's more to the Hard Rock Cafe than queueing for an hour to eat an overpriced burger while looking at a plectrum once used by a member of the Stray Cats. They're now developing property under the same banner, and the Black Eyed Peas are designing a million dollar suite for one in San Diego. The profits will go to charity, although we can't imagine there's any charity that wouldn't rather they just bought a bed and some nice curtains from Ikea and gave the million dollars to charity instead.

"Hard Rock is a brand that has always been true to its core and I really dig the direction these guys are headed in San Diego," said Peas member "When I heard about this project, I knew I had to be a part of it and what we're going to do will be outrageous and, at the same time, benefit the Peapod Foundation and children all over the world. All the band -- Fergie,, Taboo and I -- will have input so it's going to be a great time for us all."

It's not the badly punctuated William is wrong - Hard Rock has always been true to its core; but the problem is what that core is - it's surely dedicated to ripping the gonads off music, comodifying it and selling the neutered mess back to soulless sightseeing consumers at a racket-high price. Why on earth would the Black Eyed Peas want to be associated with that sort of behaviour, eh?

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