Wednesday, March 29, 2006

JUST WHEN YOU THOUGHT THE HARD ROCK CAFE COULDN'T GET ANY WORSE

Apparently there's more to the Hard Rock Cafe than queueing for an hour to eat an overpriced burger while looking at a plectrum once used by a member of the Stray Cats. They're now developing property under the same banner, and the Black Eyed Peas are designing a million dollar suite for one in San Diego. The profits will go to charity, although we can't imagine there's any charity that wouldn't rather they just bought a bed and some nice curtains from Ikea and gave the million dollars to charity instead.

"Hard Rock is a brand that has always been true to its core and I really dig the direction these guys are headed in San Diego," said Peas member will.i.am. "When I heard about this project, I knew I had to be a part of it and what we're going to do will be outrageous and, at the same time, benefit the Peapod Foundation and children all over the world. All the band -- Fergie, apl.de.ap, Taboo and I -- will have input so it's going to be a great time for us all."

It's not the badly punctuated William is wrong - Hard Rock has always been true to its core; but the problem is what that core is - it's surely dedicated to ripping the gonads off music, comodifying it and selling the neutered mess back to soulless sightseeing consumers at a racket-high price. Why on earth would the Black Eyed Peas want to be associated with that sort of behaviour, eh?


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