Monday, April 03, 2006

GENNARO CASTALDO WATCH: He's everywhere

The lack of any real comment beyond professional shrill Gennaro Castaldo saying the same thing over and over (we suspect lifted from but a single press release) seems to back up our initial feeling that this is kneejerk history rather than a real watershed moment.

We were delighted to discover, though, from The Sun that Gennaro is not a PR man at all. Oh, no: he's a chart boffin.

And it might be he's the only chart boffin in town. Castaldo's astonishingly empty observation that "This is an exciting development and a watershed in charts history, which show that legal downloads have truly arrived. It is HMV Digital's biggest-ever selling download and we're beginning to see this market really start to take off" appears in one form or another not just in The Sun, but also WebUser ; Chocolate Magazine (unattributed); RTE online; NetImperative; Reuters; the Manchester Evening News; Ulster Television; the Daily Mail; Channel 4 News; YahooMusic Launch Dotmusic thing; Australia's ABC; Daily Telegraph; NineMSN... oh, and you get the drift.

We suspect that even when the Pistols were on Today, there was more than one commentator who had an observation.


5 comments:

Tim Footman said...

Whenever Gennaro Castaldo's name crops up, I always picture Armando Iannucci. And if Armando was saying the banal platitudes that Gennaro's banal-platitude-generating software spews out, they'd be very amusing.

Anonymous said...

Tim (love the orang utan, by the way), I think you may have something here. Just as Pete Docherty is now rumoured to be a construct of the KLF (did that story come up on Saturday, incidentally?), I think Gennaro Castaldo is an Armando Ianucci / Chris Morris invention...

Eleanor G

Anonymous said...

Either that, or Gennaro has no mates and spends his Sundays by the phone waiting for the media to ring him for a quote, anyway.

Eleanor G

Eyetie said...

Or he prepares the press releases on Friday afternoon and then buggers off down the pub. That's what I would do...

Billy said...

A friend of mine works for HMV, maybe she'll be able to confirm if he exists.

Unless she's in on the scam as well...

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