COMMERCIALS REINED IN

The idea of a TV music channel which is funded by something other than commercials seems, on first hearing, a pleasant one.

We're not so sure about the details.

Funded with cash generated in part from doing the Crazy Frog ads, Bubble Hits isn't going to have ads.

Instead it will "generate all its revenue from sponsorship and other services, including texting for "prizes you can't buy" competitions."

In other words, you might not get to see adverts for mobile phones every ten minutes, but there's still going to be enough clutter so you won't miss the adverts at all.

Bubble Hits is aimed at 16- to 24-year-olds and will mainly air music videos 24 hours a day, seven days a week.

Around 10 daily feature "breaks" will be pre-recorded inserts hosted by former EastEnders actor Chris Parker, who played Spencer Moon in the soap, and an as- yet-unannounced Irish female presenter.

We think after about fifteen minutes, you'd sell your own mother to see some well-made commercials.

music tv bubble hits