Friday, June 09, 2006


There's nothing happier than when someone who loves publicity meets up with a company who loves publicity. So imagine the joy when Madonna discovered H&M offered to kit her out for free.

Only her offstage clothes, obviously, as H&M don't make outfits for mock crucifixions.

"Aside from being great fans of Madonna's music and fashion sense, we admire her ability to always be ahead of the trends in everything she does," Margareta van den Bosch, H&B's head of design, said in a statement.

"We look forward to seeing how her touring family translates H&M's seasonal trends to their own personal looks."

If Madonna's always ahead of the trends, how come she's getting her clothes from a shop in the mall?

In return for a bunch of high-street clothes, Madonna will appear in an advert. She previously worked as a buttmonkey in order to get free gear off The Gap.

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