XFM'S LIAM CHILD IN THE CLEAR

Good news for XFM in Manchester - the Advertising Standards Authority has rejected complaints about their launch adverts:

The ASA noted XFM had used toddlers posing as members of a famous Manchester rock band to demonstrate visually the "birth" of a new music station in Manchester. We considered that the gesture of the toddler was synonymous with Liam Gallagher and that anyone familiar with Oasis would realise that and were likely to find the parody humorous. We acknowledged that some people would not be familiar with Oasis but considered that they would nonetheless realise that the image was a parody and fantastical and would not see the gesture as offensive when made by a dressed-up toddler. Although we acknowledged that some people might find the poster in poor taste, we considered that the gesture was unlikely to cause serious or widespread offence.

Two raised fingers are now, then, "synonomous with Liam Gallagher." He should see about getting it trademarked.

music xfm advertising oasis liam gallagher