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YOU CAN FIT A ZUNE IN THE PALM OF YOUR HAND
One of the biggest companies in the world, with an understanding of dealing across the market places of various countries would, you think, be able to come up with a name for its products that would avoid the pitfalls that befell, say, the Nova. (or the "Won't go" in Spanish.)
So how have Microsoft managed to give their iPod killer the name Zune, French-Canadian slang for the cock?
[Thanks to Karl T]
6 comments:
Haha, that's superb.
reminds me of attempts to market the Baileys-a-like drink "Irish Mist" in Germany.. 'mist' translating as 'dung'
mmmm.. yummy...
Surely the makers of "Irish Mist" would have learnt from the possibly apocryphal Rolls Royce Silver Mist Rolls Royce Silver Mist -- Rolls Royce never speak of it and following the sources usually end up at the same book on marketing.
As for the Nova story, that's almost certainly false.
We are happy to clean our kitchen with Cif.
Maybe they're trying to compete with the Wii?
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