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BT DMA Awards for PR teams
It probably says everything about how shaky the BT-sponsored Digital Music Awards as a shop window for the vibrancy of music online is, that, some 24 hours after the prizes were awarded, they've still not managed to get a list of the winners on their official site.
Perhaps they're just a little chastened by the plodding winners in the various categories. The Register went along, and saw "pouting gang of hired hairdos, the impression was the antithesis of grassroots online music; contrived, objectively rubbish - and damningly - pushy."
The Guardian was slightly kinder to the event, finding room for Sandi Thom's speech:
"It's giving you the chance to communicate directly with the audience rather than going through middlemen. With the internet, Madonna and my mate next door can both have a MySpace account and they're completely equal."
Well, up to a point, Sandi. If your neighbour has got a multi-million pound record label backing them, they'd be completely equal - and, lets face it, with Thom's background, it's possible that they will have. There might be equality of access, but all the while some people have their MySpaces written and promoted by teams of PR, we're still some way from me and Madonna being able to meet on equal terms.
The Guardian notes with approval that [t]he prize for best podcast - radio-style shows that can be downloaded to a portable device or played on a computer - went not to Radio 1 or another media giant but to London Elektricity, a jungle and drum and bass show. But that has to be tempered with the best music magazine going to Time Warner for NME.com; best use of Broadband to Viacom's MTV overdrive; best event to Clear Channel's Download Festival and even a prize for News International. MySpace, amusingly, was given an innovation award - as The Reg gruffly notes, their main innovation this year was banking a huge cheque from Rupert Murdoch.
If this awards ceremony was really meant to be applauding the ability of the net to challenge the large incumbents of the music and media industries, it wouldn't have been sponsored by Channel 4, British Telecom and the Daily Mail's sister paper, the Metro, would it?
Those winners in full:
Best music magazine - NME.COM
Best pop artist- Lily Allen
Best rock artist - Muse
Best official website- McFly
Best urban artist - Lemar
Best electronic artist or DJ - Lorraine
Best unsigned - The Wonderfuls
Best podcast - London Elektricity
Best radio station - Gaydar
Best music store - Bleep
Best event - Dowload Festival
Best music community - Last.fm
Best artist promotion - White Stripes for The Denial Twist Project
Best use of broadband - MTV Overdrive
Best use of mobile - Thom Yorke with MoBlip
Best artist campaign - Thom Yorke for the Eraser
Best Innovation - MySpace
3 comments:
The live, no holds barred coverage was absolutely awful. Awful drunk and wasted people talking absolute shite.
20:09: Quotes someone who says he's had all of "Take That"
20:13. Would you finger Margeret Thatcher for one hundred pounds?
20:15 Gay guy queer eyeing presenter. Presenter takes abuse, calls him stumpy.
20: 19 Gay guy (who apparently has a BBC show) plucks hosts eyebrows
20:21 Gay guy call presenter a twat
22:18 Presenter says James Blunt enjoys some special psychedelic liquid.
22:20 Edith wants to bash someone with wine bottle. She didn't like her audience.
Poor old Channel 4 have now got to edit it all into some sort of TV extravaganza for the end of the month
Does the Download festival qualify as a digital event because it's got the word "download" in its name or something?
And if dull AHA-soundalikes Lorraine are the best electronic act they can find, I don't feel so guilty about not listening to much dance.
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