Monkeys give live awards a wide berth

The growing feeling that the mobile-phone operator sponsored Live Music Awards, due to be handed out tomorrow, is little more than a damp squib which exists solely to give the sponsors something to sponsor isn't dispelled by the Arctic Monkeys deciding to send the bloke off the album sleeve instead of going themselves:

A source close to the band said: “The boys will always thank Chris for not cashing in on his appearance on the sleeve.

“They reckon he’s the perfect man to pick up their awards in future due to his general couldn’t-care-less attitude.”

We're still trying to work out how you'd "cash-in" on being the bloke off the Arctic Monkey's sleeve - it's not like the chap from the Fatboy Slim album gets invited to open supermarkets, is it?

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