Friday, October 06, 2006

Moss Top Shop boss strop shock

You'd have thought the deal to bring Kate Moss in as a "designer" for Top Shop would have caused more distress to Kate's people than Top Shop: apart, maybe, from getting her a job stacking the sweater racks at Ethel Austin there didn't seem to be a harsher way of cracking and discarding her image of effortless cool.

Instead, it's Top Shop who are reacting badly: Brand director Jane Shepherdson had thrown a wobbler and quit, claiming she hadn't been kept in the loop.

Philip Green took a couple of minutes off trying to prop up BHS to deny Shepherdson was leaving because of Moss:

“As far as I’m aware, she is going for personal reasons. She’s done this for 20 years and maybe fancies something different.”

Kate seems to be such a lousy fit, unless Top Shop is going to try and reposition itself as a different kind of store. You can understand why Green would have been keen to get her onboard - this is a move that has "whimsy of a rich man" all over - but why is she keen to do this? Couldn't she at least have held out for River Island?


2 comments:

Anonymous said...

Oh, Simon, you're such a boy! Topshop is way cooler than River Island... River Island is for trendy mums.

Simon Hayes Budgen said...

Isn't Kate Moss a trendy mum?

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