Robbie Williams is not afraid to embrace Web 2.0

Curiously, there's no mention that the winner of the make Robbie Williams a video competition will be rewarded on a par with the professional film-makers turning out clips for the other songs on Rudebox, but we're sure it's not just a bid to get a video done on the cheap.

"Just like in music today you can create a masterpiece out of an iBook and some digital footage, as much as you can in a fancy studio," he said.

"That's how The 80s began life itself, in my bedroom in LA with my friend Jerry messing around on my Mac.

"I'm very excited to see what the film-makers can come up with."

That's all it takes - some digital footage and that. Why does nobody actually mention that while you can make any number of great movies in that way, it's not as easy to recreate Spiderman or Lost using a few domestic bits of kit and a bedroom as it is to do a version of Beethoven's Eroica, though, on account of how computers can't quite emulate Kirsten Dunst as easily as they can a flute?

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