What the pop papers say: The coolest time of the year

Something of a scoop in Thursday's Sun, when Victoria Newton "revealed" the details of the NME cool list 2006. The paper, it seemed, was suffering from mental illness:

MUSIC bible NME has had a brainstorm with the mag’s latest cool list.

ARCTIC MONKEY ALEX TURNER, KASABIAN’s SERGE PIZZORNO and BRANDON FLOWERS from THE KILLERS have all missed out on the top ten.

And the unrivalled king of cool NOEL GALLAGHER doesn’t even make it into the top 50.

But JARVIS COCKER is rated fourth — ten years after PULP’s prime. For the first time, five women are in the top ten, with BETH DITTO from THE GOSSIP top.

Of course, the NME had already been available in London for two days by the time this "story" appeared.

The choice of Beth for number one was - rather than a brainstorm - a rather surprising departure for a magazine which has spent most of the summer trying to shore up its sales against the resurgent Kerrang by writing about the "War on Emo" as if anyone outside of six branches of Hot Topic in southern California cared about it, while giving covers to the likes of Bono and Noel Gallagher and other more Uncut-style "icons". For the paper to suggest that the coolest person in rock was someone making actual indie music with something to say was a surprising departure, and has helped the growing wave of support for The Gossip in the media. Wednesday's Independent, for example, featured Beth on the front of its second section on the strength of her Cool List victory.

There is something slightly awkward about the move of the Gossip into the more mainstream press, though - a sense that, when you read the articles, you come away with the sense that she's famous for being an overweight lesbian rather than a singer; that the embrace of the weeklies and dailies has an element of patronisation rather than celebration to it.

Because if the NME really does believe that Beth represents the coolest thing in rock right now, you don't see much elsewhere in the magazine that represents that. Flicking through the mag in recent weeks, you don't see many overweight people (although, to be fair, there was an article earlier this month which ridiculed the supposedly portly Craig Vines), or DIY indie kids, or feminists, or - indeed - women, come to that, bar an increasing fascination with Keith Allen's daughter, Lily.

More to the point, when Pete Doherty won the 2004 Cool List, he was rewarded for his efforts with a 3D cover. Normally, the Cool List Special Issue is reflected by the coolest person getting the front page. Oddly, though, the paper took the decision this year to lead the Cool List Issue with... a giant picture of Muse, poking the Cool List into a tiny box in the corner, and even then wedging the slightly more conventionally photogenic Lily Allen and Kate Jackson alongside Beth Ditto. If you believe that Beth is the coolest person on the planet rock, NME, why isn't she cool enough to be given a big cover shot?

Unless, of course, you feel that your readers aren't cool enough to cope with genuine cool?

It's not only us who noticed. Yesterday's Sun saw Victoria Newton report that Lily Allen had spotted it, too. First, though, Newton pretended that her story on Thursday had been about "girl power overtakes the NME" rather the actual "NME goes bonkers and doesn't like Serge Kasabian":

Yesterday I revealed that female singers BETH DITTO of THE GOSSIP, KAREN O of the YEAH YEAH YEAHS and Lily appeared towards the top of the magazine's annual list of the coolest people in music.

However Lily feels it is shocking that all-male act MUSE were pictured on the front cover instead.

Good bloody god, we're agreeing with Lily Allen. Newton's story, of course, wasn't the result of any actual journalism - she'd just read it on Allen's MySpace:

"I was approached by them again with regards to the Cool List Issue 2006, five women had made it into the Top 10 and we were asked to pose for photos to be the main feature for the cover.

“The context was so important - a strong female presence in music - so I thought I might as well do it.

"I went to get a copy yesterday, and this is what we got.

"Another fucking MUSE cover."

"CONOR McNICHOLAS, the editor of NME, said: 'From Beth to Lily to Karen, they've brought new energy to a scene dominated by men. They're also living proof that you can still rock a crowd when you're wearing stilettos.'

"I mean how fucking patronising - 'You can still rock a crowd wearing stilletos'.

"Don't make me sick, we've always been here you arrogant prick, this was your chance to actually show you meant it.

"And instead you put Muse on the cover because you thought that your readers might not buy a magazine with an overweight lesbian and a not particularly attractive looking me, on the front.

“Wankers."

MediaGuardian carried a free supplement on Monday reporting the winners of the publishing industry BSME magazines awards. Conor McNicholas picked up one for his work on the NME - although it was for "brand building" rather than the quality of the magazine. His week started being garlanded for the very same thing he was being attacked for at the end of it.

Increasingly, the quirky and left-field is starting to recede from the body of the paper, taking comfort in safe spaces like Christians in Stalin's Russia. So while this week's front page promises - alongside the Cool List and Muse - the none-more-Daily-Telegraph line-up of "Foo Fighters and U2 plus Green Day, The Killers, My Chemical Romance, Jarvis Cocker" (if they had a token Senegalese singer in there, you'd be able to hear Jools Holland playing honky-tonk piano as you looked at the cover), the magazine comes with the first of three, free indie-label CDs.

These are rather good - eschewing the usual trick of burying the actual new names under a handful of headline-hogging recordings from Grohl and Gallagher plundered from BBC sessions or live performances, this week we get a bunch of artists on 1965 (followed by Transgressive and Modular). The previous week, Hamish McBain's Classics Albums had suggested that this series was a kind of twentieth-anniversary nod to C86, although that may only be in his head. (McBain's review of C86 was one of those small secret communions, tucked into an albums reviews page which gave the Oasis Christmas compilation 10 and the Beatles Love album an 8.)

If the paper only reflected what it apparently values (if we take the Cool List as a measure) a little more - if it were a world where the Gossip and Yeah Yeah Yeahs were given most attention while Alex Turner and Serge Pizzorno were given some space, but tucked away down towards the bottom. And Bono never featured.

Still, it was nice to see a picture of Serge Kasabian: are we the only people who think he's increasingly looking like an actor less-than-thrilled to be playing Rembrandt in a BBC Schools TV production of some sort?

And, finally, nice to see some evidence of consistent, clear thinking over at Camp All Saints when Nicole Appleton got to do the Guardian Weekend Magazine Q&A feature:

What is the worst thing anyone's ever said to you?

'I hate you.' I hate that word 'hate' - it should be banned.

[...]

Which living person do you most despise and why?

Ken Livingstone - I just hate all these rules.

music what the pop papers say beth ditto lily allen oasis muse conor mcnicholas nme nicole appleton all saints