Wednesday, December 13, 2006

iTunes nosedive?

Can it really be true that iTunes sales dropped 65% year-on-year?

Possibly. Apple deny the figures, which have come from Forrester Research.

Forrester's claim is, in effect, a stab in the dark based on some rather vague figures:

Forrester said it got its figures by analysing 2,791 US iTunes debit and credit card purchases conducted by members of its consumer panel.

Apple claim to have sold one and a half billion tunes. We make that a sample of 0.0002% of all sales, which gives us the feeling this is somewhere between an semi-educated guess and a random suggestion.


2 comments:

Anonymous said...

Media has it wrong - sales arn't plummeting:
http://blogs.forrester.com/devicesmedia/2006/12/itunes_sales_ar.html

Codepope said...

According to Forrester, sales *growth* dropped 65%, not sales.

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