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You plonkers
The struggle to try and persuade people not to buy pirate recordings takes many forms: the Industry Trust for IP Awareness, a new body from the DVD industry, is having a crack at using cheap insults to ram its message home:
GIVING a fake DVD as a present this Christmas could see friends labelling you a dodgy geezer like Del Boy, according to a survey.
More than half of Scots questioned for a study said only cheap wheeler dealers like the Only Fools And Horses character would resort to poor quality gifts.
The problem here, of course, is that if you give someone a dodgy DVD, you're clearly not that arsed what they think of you anyway. "The person I only spent two quid on at Christmas thinks I'm cheap" isn't exactly ground-breaking.
The other problem with the approach is that the ITIPA have been attempting to portray DVD piracy as being the sharp end of "organised crime", a link which they undermine by then likening it to cuddly old Derek Trotter. Once again, you're left with the feeling that this sort of organisation knows the price of everything in popular culture, but don't actually understand what it's all about.
2 comments:
Considering Del Trotter is probably seen more as "Frank Spencer in folk hero's clothing" than a criminal, they may have been better off using Scrooge as an example. Then again, you could hardly expect the proletariat to relate to someone from Dickensian literature?
Next ad: "Don't do cannabis or you will end up like Pete Docherty (without the groupies, record deal and supermodel missus)."
last time i saw a campaign like this it suggested that it was "terrorism" that was being funded by fake dvds... are they suggesting that Del Boy is a terrorist?
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