Monday, January 29, 2007

Breakfasts in London to keep funereal tone

Capital Radio has elected to keep with its dwindling breakfast show host, Johnny Vaughan. Vaughan is excited:

"I inherited London's number one breakfast show three years ago from a living legend with 17 years under his belt.

"To keep the show in the top spot with that kind of legacy has been a tremendous challenge, particularly given the intensity of the competition. The market has changed and so have we; I've got a great team around me; and the show's going from strength to strength."

Vaughan is right in a few respects - he did inherit London's number one breakfast show. Now, though, he's presenting the number two commercial breakfast show, which suggests keeping it the number one show was a tremendous challenge. One which Vaughan wasn't up to.