Tuesday, January 30, 2007

We go smoot smoot

We were puzzled when we saw on MediaGuardian plans by the Guardian Media Group to rebrand SAGA radio:

Giving a network aimed at a more mature audience a name that sounds like it's been created for some sort of modish new media initiative seemed very brave indeed.

Then we realised it was a misprint, and they're just renaming them Smooth, not Smoot. As in the watered down version of Jazz FM.