Robbie Williams is not worth 37p for a card from the local newsagents

Robbie Williams' mum wants us all to send him get well soon cards, even though he won't be able to have them until he's out of his "clinic".

Always one to spot an opportunity for a branding exercise, Victoria Newton (or perhaps Emma Pryer) has come up with this horrible item, instructing us to print it out, fill it in, and send it to her to dump in the recycling bins at Wapping ("pass on to Robbie for when he comes out. Of hospital.") It does have his face on it, so perhaps that'll make up for the otherwise totally crappy nature of the "I almost thought of you" message - it's not even foldable, it's a flat picture of a stand-up card.

We're heading down to the newsagents later to see if they've got a "Stay away from the chemist, but best take a few months off work" card, perhaps with a picture of Mark Owen on it.