... but they don't like to talk about it

Let's now spend a while considering the generosity of the super-rich, as the Sun opens the accounts of the Beckhams' children's charities:

DAVID and Victoria Beckham have given £600,000 to kids’ charities in four years, latest accounts show.

Now, any donation is better than none - but... over four years?

Figures for the 12 months ending April 2006 show they donated £140,000 that year.

And this, of course, isn't actually their own money - this is the money they make through The Victoria and David Beckham Children’s Charity, which flogs tickets to the parties and so on. So it's not even coming out of their own pockets. Even if it was - considering David is going to pick up around $10million a year in profit-sharing from his LA Galaxy deal, funnelling just over half a million in four years to children's charities starts to look a little mean. Especially since the publicity the charity events generates for brand Beckham is probably worth double that alone.