Wednesday, April 04, 2007

Joss Stone pulls some art school tricks

What could be better than Joss Stone? How about Joss Stone and art students?

She's got some cheap videos made by ("given an exciting opprotunity to") students at the New York Art Institute; they've produced interpretations of her work which will end up on some sort of DVD release.

We suggest you open a window before reading the following extract from the press release. Even by usual PR standards, what follows is quite strong:

The students screened their work for Stone at the School. With cameras rolling, Joss described her inspiration as an artist and her desire to work with young people everywhere to make "cool, grass-roots, honest" music videos for this album.

“Each of the films was so different and they were all brilliant,” noted Stone to the audience of student filmmakers.

Stone was charmed by each film, and was excited to take the three final entries back to the Virgin executives to review; her favorites will appear on the upcoming DVD.

“The coolest thing, besides the fact that it might end up on her DVD, is that she’s 19; she looked like she could belong in our Fashion Design program,” said senior student, Justin Kramer.

She's young and cool and pretty and we're young and cool and pretty - oh, and honest. Musn't forget the honest.


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