Keith Allen's daughter: it's all her

Lily Allen, of course, is very keen to make it clear that her look is how she looks:

Patrick: How would you describe your personal fashion style?

Lily: MY style.

Except, it turns out, when she's appearing on network US TV:

LILY ALLEN called in an army of stylists to glam up for top American telly show Today as she continues her assault on the US.

Interesting that she finds breaking the US so boring, but is happy to mould herself for the marketing opportunities.