Faced with prospect of sales dropping away to nothing, Asda has dropped the CD single from its stores.
It says it can barely bring itself to do so:
"We're reluctantly saying goodbye to one of the most important products in music history," the retailer's music buyer Andy Powell said.
The CD single? Surely not? The 7" vinyl single, unquestionably, had an important part in the history of music, but the CD single... that was just a delivery method, surely?
Woolworths, meanwhile, says its remaining committed to the single:
"They are still an important part of the music business," said the chain's music boss Jim Batchelor. "If you give people what they want, they will buy it."
We don't know what marketing course he went on, but that was worth the money, wasn't it? Mind you, what Woolworths knows about giving people what they want is debatable - their teeny-tiny range and focus on selling just a few titles has helped strangle the singles market and - with about a third of all singles sold in the UK going through a Woolies till - has to take some of the blame for the dull charts we've grown used to. If the people who buy the most singles have the smallest choice, how can you ever hope to have exciting charts?