Carry on up the Amazon

We might be being a little unfair to Amazon, but it certainly feels like the formal announcement of a store selling un-DRMed EMI mp3s sounds like a revisiting of announcements past. Certainly, the actual launch has come to feel a little underwhelming in the face of months of speculation.

Amazon did claim to have 12,000 other record labels signed up rather than relying just on EMI, but the reluctance to name names suggests more My Cardboard Box Of Records For Selling At Gigs than Sony or Warners at this stage.