Wednesday, June 06, 2007

Cheryl Baker's hair problem

Those ads for some sort of hair-regrowth moonshine that ran a while back featuring Cheryl Baker have been slapped by the Advertising Standards Authority. Why, they even claim that Baker's hair would have returned even if she hadn't lathered it with Nourkrin:

Our expert explained that the type of hair loss described in the Cheryl Baker story in the press ad would be described clinically as telogen effluvium; he said it was common in women after childbirth and largely reversible without intervention.

The advert might appear again, though; the ASA has merely told the company to "ammend" it. Perhaps by putting in a photo of David Van Day.