Because they're always grumpy about their regulator - even a regulator which, really, is about as in control as the titular babysitter in Don't Tell Mom The Babysitter's Dead, the commercial radio sector in the UK is trying to fight against Ofcom's latest set of proposals by holding a big debate, called The Big Listen.
The survey is being promoted on commercial radio - which means it won't really be very good at finding out what people who don't already listen commercial radio want to hear on the radio - and appears to only be online, at a stroke disenfranchising the 16 million Britons who have never been online.
Those who do make it on might feel the questions are somewhat skewed. Take, for example, this proposition with which you are asked to agree or disagree:
Is it just us being suspicious, or does that seem a little bit like they're expecting everyone to say "yes", thinking the question means "do you enjoy it when David Essex is interviewed on Radio Little Rissington", only for the statistics to be used to justify simulcasting one programme across many networks - "statistics show that listeners love being able to hear the big names on their stations..."
The agenda is slightly less hidden on this question:
but still, it's not as honest as phrasing the question "It makes no difference to me if my local station is actually broadcasting from outside the area", is it? And the sort of people who get annoyed that their 'local' voice is actually coming from a tower block in central London have abandoned the stations where the survey is being promoted anyway.
Then there's this question:
Since it's technically possible to broadcast radio through a toaster, does strongly agreeing with this mean you're signing up for a receiver to really be built into anything possible?