Napster's empty offer

Interesting times at Napster, who have taken space on the Brighton Evening Argus website to advertise a wonderful offer: Free downloads. There is an asterisk, which presumably should take us to some modifying text, but there's nothing in the advert.

And when you click through the ad, it takes you to Napster.co.uk where, erm, there's no mention of any free downloads, modified or not.

Now, the most charitable explanation for this would be that an advert for Napster.com has somehow appeared on a UK website being viewed in the UK, and while the advert couldn't work out where we were, the Napster site did and then bounced our browser off to the .co.uk site.

On the other hand, it could just be a cheap attempt to lure in customers with an offer which doesn't exist. We've dropped them a line to ask which it is.

Amusingly, they describe themselves on their site as:

"the biggest brand in digital music"

... which might come as surprise to Apple.