Tuesday, June 26, 2007

Oh... yes, another format. That's an excellent idea.

With physical music formats now in decline - has anyone else noticed how difficult it is finding even blank audio CDs? - Warners have decided that what the market needs is yet another pre-recorded format to choose from.

Hence, meet the MVI disc. That stands for Music Video Interactive.

Effectively, it's just a budget DVD:

[A] disc that combines perks from albums and DVDs and spins in anything that supports the DVD format. In addition to the actual songs, the typical MVI will include, among other features, hi-resolution audio and 5.1 surround sound audio, MP3 files, behind-the-scenes material concerning the album and a ring tone program that allows one to make a ring tone from any section of the song on the album.

Remember the name. It may very well be the last pointless physical format of them all.