Wednesday, June 20, 2007

Six weeks to live, but at least I'm not with Tony

As a nation came to terms with, yes, that was all the Sopranos was leading up to, they found their solace in the music. And just as those Britons who, ten years ago, felt like they really knew Diana, wound up walking home with Elton John's worst record of the last twenty years, Americans have been burying their loss in Journey:

The use of Journey's single "Don't Stop Believin' " in the June 10 finale of "The Sopranos" -- followed by oodles of media attention for the band and the show -- yields big returns on the charts this week. The 1981 track re-enters Hot Digital Songs at No. 21 with 41,000 paid downloads. It's up 371% in sales compared with the previous week. Concurrently, Journey's "Greatest Hits" album sold nearly 11,000 units this week -- a 111% gain -- pushing the set 17-2 with Greatest Gainer honors on the Top Pop Catalog albums chart.

The hope that soundtrack appearances can break a new band is going to take a bit of a hit; the pushers who are trying to persuade Grey's House to drop a sensitive unknown singer-songwriter onto an episode are now going to have to compete with the majors hoping to hook less-risky catalogue tunes into the same place.