It was meant to be a series, launching her 'career' in America. Then it was downgraded to a single special, and given the title Coming To America. Even before she attempted a high-profile feud with Eddie Murphy, the choice of sharing the title of his film about a rich but naive figure bumbling their way through a world in which they can't coast on fame alone was a suggestion that NBC were setting her up for a fall.
And fall she did. Before transmission, the Searttle Post-Intelligencer sounded upbeat:
And after the programme, E!Online managed a kind word, but I suspect that Beckham might be less than thrilled at their tone:
That's going to be a hard "they're laughing with you" spin for Mr. Fuller.
Rotophonic didn't even enjoy laughing at her, calling the programme a "trainwreck":
The New York Times is simply puzzled:
But conspiracy theorists will be hard put to connect the dots. It’s not clear what links Philip F. Anschutz, the billionaire who agreed to pay David Beckham $27.5 million over five years to play for his soccer team, the Los Angeles Galaxy, to General Electric, the conglomerate that owns NBC. At first Google-glance, there appears to be little overlap between the corporations. If anything, their film divisions are competitors.
It could be a plot by the Trilateral Commission and Opus Dei, though some paranoids may prefer to point a finger at the Church of Scientology because the Beckhams, Victoria and David, are new best friends and neighbors of Tom Cruise and Katie Holmes. That’s just plain silly. Mr. Cruise has been on chilly terms with NBC ever since he excoriated psychiatry and Brooke Shields’s postpartum depression on that network’s “Today” program.
Unless, of course, the Beckham special is Mr. Cruise’s well-plotted revenge on the network.
The New York Daily News was also puzzled, as to how anyone could be so dull as to not rise to the challenge of US summer television:
I'm sorry, have you people seen this summer's crappy filler TV? "So You Think You Can Dance?" "Hey Paula?" "Pirate Master?" And Posh couldn't fill a few hours? If she could frown, she should.
They didn't even buy the Posh and Becks love story:
Had we been Mr. Anschutz, investing a small fortune in the hope David could inspire interest in soccer in a market beyond the teenage girls who currently are the US football world, we might be a little worried this morning. Victoria might not have landed a fatal blow on brand Beckham in the US, but she's let daylight in on how very little magic there is.