Oddly, despite the claims of commercial radio operators that listeners couldn't care less where their programming comes from, Ed Richards of Ofcom has told the Radio Academy that the opposite is true:
"They see a local presentation as a bedrock to local content," he added.
So, Ofcom have decided that people want their local stations to be local. And how do they propose to ensure that people get the local content they want?
Erm... by changing the rules to allow less local content:
Brilliant work, Ofcom. It's like encouraging rare species by handing out shotgun licences.