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HMV is in a spot of trouble, and suspicions that nobody had much of an idea what to do have deepened with the news that they've redesigned their logo.. A little bit.
Apparently, the idea is - simultaneously - to
give it a more contemporary feel
while
"gently reassure" customers about HMV's heritage and expertise, the firm said.
So, that's something that shows the heritage of the brand while being up-to-date. Like trying to play a 78 on an iPod, that's quite a feat.
They're also going to add some words under HMV on the logo. "Get closer", apparently, which sounds more like a personal hygiene product than a record shop:
It was developed as a result of a major brand review to engage with shoppers "in a more relevant way".
HMV's new marketing campaign encourages shoppers to "get closer to the songs, films and games they love".
The pink HMV Get Closer logo plus the black and white Nipper mascot will launch next week.
HMV marketing director Graham Sim said the dog logo had been changed to make it look more contemporary.
"We're detaching him from the main logo so that he can now take on the role of a quality mark in all our advertising, reassuring customers of our brand heritage and of the expertise and service they can expect from HMV," he said.
HMV's new marketing campaign encourages shoppers to "get closer to the songs, films and games they love".
The pink HMV Get Closer logo plus the black and white Nipper mascot will launch next week.
HMV marketing director Graham Sim said the dog logo had been changed to make it look more contemporary.
"We're detaching him from the main logo so that he can now take on the role of a quality mark in all our advertising, reassuring customers of our brand heritage and of the expertise and service they can expect from HMV," he said.
Aha. So, uh, having the dog picture slightly offset from the name of the store means that we're going to have faith that the bloke who puts the marked-down copy of a back-ctalogue album into the plastic bag will remember to remove the little strip which sets off the security alarm at the front door.
3 comments:
Much as I loathe those irate Sun articles about "Loony Hospital Wastes £3000 on 'MODERN ART'", it's stories like this one which make me yearn for a job redesigning logos.
1: Open logo.gif
2: Click Effects -> Smooth Edges
3: Task Work-experience boy to write 500 words on how the new logo displays warmth/modernity/heritage
4: Send invoice for £150K
Here's a challenge for you. Try to think of something positive to say about HMV. You probably can't because the U.K. is a nation of whingers who know the answer to everything and think they can always do better than companies like HMV. But then you probably just buy all that mass produced pop crap and "wouldn't know good music if it came up and bit you on the arse" (borrowed from Frank Zappa)
Something positive about HMV? It was bloody brilliant in the 1980s, for a period between the "more tapes than Watergate" campaign and roughly the time when they started to drop seven inch vinyl. I loved the old branch in the corner of Churchill Square in Brighton, and would often tramp up North Street just to go and spend my paper round money in there.
Nowadays, though, I've barely gone in a branch in the last three months.
If I'm not able to think of much positive to say about HMV, it's because the stores are badly designed, poorly stocked; what stock there is is jumbled all over the place and more space is given over the DVDs and computer games than music.
It's not for me to sell them, anyway - they should be telling me why I should return to them. And "moving the dog away from the name in the logo" is not a persuasive argument.
You seem to be confused, though, anonymous - leaving aside the tired Michael Caineism of "the UK is a nation of whingers", HMV now stocks little beyond mass produced music "crap" (your term). To defend a High Street music store (which doesn't stock that much music any more) with the words of Frank Zappa is like using a Bridget Bardot quote to support Bernard Matthews.
Still, nice try, Gennaro.
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