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A bit of a trouncing
It's not so much that Kanye West beat 50 Cent in the album sales challenge; even after Fiddy had thrown down the gauntlet promising to retire if he didn't come out on top (of course, he won't). It's more the way Kanye West posted sales just shy of a million copies, the biggest US first week sale in a couple of years.
Clearly, having 50 Cent promise to retire if you buy a product is a powerful marketing tool - one other advertising agencies could investigate. "Hi, I'm Fifty Cent. If you go on holiday to Spain, I swear I'll never set foot in your country again..."
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It's like the music equivalent of Jim Davidson promising to leave the country if Labour got into power, isn't it? Mark my words, with this recent talk of a snap election, I guarantee the three main leaders have been on the phone 24/7 trying to recruit Jade Goody's non-support these last few days.
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