Monday, September 10, 2007

Radio One More Time: Perkins Grange

If you ever needed evidence that some ideas work much better on radio than on television, Noel Edmonds' Sunday morning trips to Perkins Grange, compared with the same idea, transplanted to BBC One and Crinkly Bottom, pretty much makes the case open-and-shut.

What on radio could be implied and glossed over - naturally, you're in the baronial home of Radio 4 newsreader Brian Perkins, who happens to be on hand to help out during the morning - needs to be shown on television; where Perkins Grange existed as a perfect mental image, Crinkly Bottom was clearly a cheap studio set in a television hangar in London.

Other elements lost something in translation.

On Radio 1, Noel pretty much invented the funny phone call. Actually, the Funny Phone Call, for that's what he called them. Before every idiot able to operate a mixing desk phone got in on the act, and the wit was bludgeoned out to make room for Scott Mills telling parents their kids are changing their name to Wanker, there was still something amusing in the idea of Noel ringing up in a "disguised" voice, making a mild claim (traffic lights outside your window, that sort of thing), letting the victim get slightly riled, before the big reveal "it's Noel Edmonds, on Radio 1..."

Actually, we don't know why Noel bothered putting on a fake voice, as it was always the same fake voice. As a relatively fresh idea, it never needed to push itself to levels of credulity-stretch or cruelty to get its laugh, and was so popular BBC Cassettes even stuck out a couple of compilations of the 'best' calls.

When taken to television, though, the concept was ratcheted up into the Gotcha, and the extra budget required celebrity targets, and before long it was all about Dave Lee Travis and Keith Chegwin. Interestingly, the move to celebritising the format had been presage during Mike Read's period on the Sunday morning show, where he took to doing prank calls on celebrities - most notably, persuading Su Pollard she'd been chosen to sing the lyrics that were about to be added to the EastEnders theme tune.

Likewise, the readings of Thomas The Tank Engine - the 'something for all the family' element of Sunday Mornings - somehow worked itself up into being Mr. Blobby on the TV. Presumably, these days, no Radio 1 show would be able to the cost of rights to bring Thomas to the air, but Edmonds was working back before Ringo Starr built the Tank Engine's stock to such levels.

Noel might point to the surprisingly high figures for Noel Edmond's House Party and proclaim it a success. On the other hand, when he did the Radio 1 show, he was one of the most popular presenters in the UK; by the end of House Party, Noel was something of an entertainment pariah. It all depends, of course, on what you see as a success.

[Part of Radio One More Time]


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