Kerry Katona's desperate rush to share her life with the gossip rags has had a nasty bump this week, with OK! Magazine hitting the streets with a front page strapline that looks a little grim in light of her miscarriage:
Of course, the loss of the foetus between the issue going to press and reaching the newsagents is beyond anyone's control (although running a story of a pregnancy that has only just been confirmed, and only six weeks in, is always going to be a bit of a risk).
What's surprising, and incredibly tacky, is that Northern & Shell let the adverts for this issue to go ahead during tonight's Coronation Street. Not pulling the issue is understandable, but to trumpet a pregnancy that's failed in front of eight million people seems the height of poor taste.