As if in some laboratory demonstration of the ease with which a fool and money can be put asunder, they're launching an X-Factor perfume. You and I might think this would be the stink of desperation, but the Fragrance Shop says not:
The Fragrance Shop is, of course, to perfumiers what those stores with large, scoopable tubs of off-brand breakfast cereals and dried fruit are to the Harrods Food Hall, but even for them this is stretching it a bit.
As James P pointed out when he brought this festive-market product to our attention:
So that's that settled then. When Simon Cowell says he's looking for someone with the X factor, what he means is 'someone who smells of repackaged Jade Goody perfume'.
Oh, and there's also this: "Maker ScentUps claims the scent will help fans become 'part of the excitement and glamour of becoming a pop star'". Bottles are priced at £12.99 each, so presumably when they say "become part of the glamour of becoming a pop star", the pop star in question is Lisa Scott Lee.
Although 'smells of repackaged Jade Goody' does pretty much sum up Shayne Ward, if you ask us.