Friday, November 30, 2007

Wire launches XFM South Wales with word puzzle

At the end of terms when I was a kid, we'd sometimes be given a light-hearted word game where words and phrases on a theme were not-very-convincingly worked into a longer stretch of prose. See how many you could find, of course.

Nicky Wire knocked up something similar to mark the launch of XFM in South Wales, forcing in some Welsh pop titles into the sort of empty, echoing honkfest you'd expect to launch a network designed to bring the great sound of the Shine albums to FM in Cardiff:

As the great man said 'This Is My Truth Tell Me Yours',

Let this music speed through the geography - criss cross the
Rain ravaged rivers and wild winds of our tiny massive country.

This is a 'Liberation Transmission' this music welcomes all skins,
All voices, all languages - for music bridges all divides.
This new 'Comfort In Sound' this new beginning.
'So God Show Me Magic' - 'Thank The Lord We're Welsh'-

Creation, inspiration a new generation..
'Maybe Tomorrow' the 'Local Boys' and girls of the future will make their own 'Design for Life'.

'For the art of playing music is the art of playing and listening
- One enhances the other"

We shall be one made of many, we are making history 'U Knows It'!!!!

Into the valleys out to the cities do not go gentle into that dark night.

XFM a 'New South Wales', 'What's That Coming Over The Hill, What's That Coming Over The Hill'

'What's That Coming'!!!

We understand that the 3AM Girls are hiring right now; with these skills Wire would be shoo-in.


1 comment:

Anonymous said...

'Maybe Tomorrow'? The Littlest Hobo wasn't Welsh, was he?

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