Going, Geffen, gone?

Digital Music News is reporting that - as the majors shrink - Geffen Records could be about to disappear in a Universal shake-up.

Depending on who you listen to, the label will either be shuttered, or else be stripped of everything but its name, with the brand being slapped on to releases handled by other parts of the Universal empire. In other words, the Geffen name will be preserved, although only to undermine it by using it as nothing more than a flag of convenience with dwindling returns.