Thursday, December 06, 2007

Local radio station reshuffles

Another bunch of fiddling with the line-up at Capital Radio, as the new management reverse the big idea of nine months ago, letting Bam Bam and his "hilarious wind-ups" go again.

New MD Paul Jackson insists that there's nothing wrong with the programme as such:

"Bam Bam's best position historically is breakfast, and for him to do his thing best he needs a breakfast slot. He has done nothing wrong, but we have Johnny Vaughan in breakfast," Jackson added.

Actually, we'd say one of the few things Bam Bam had going for him was not being Johnny Vaughan. It's interesting that the new management didn't try to do something to address the problem of breakfasts dragging down figures for the entire station, but perhaps Vaughan's contract would make it expensive to try something genuinely new. Instead, Jackson is reduced to shuffling a somewhat limited portfolio about to no great effect:
"In a straight choice between Lucio's lifestyle show and Bam Bam, who's got a great act but it's more chatty and breakfast-style, you've got to go for Lucio's show every time."

I don't generally feel much empathy for commercial radio management, but when a man is having to make a straight choice between Lucio's world of Craig David popping in for a chat and The Hoosiers playing live, and Bam-Bam doing "wind-ups", you'd have to feel for him.


1 comment:

Koshinokinsho said...

(sigh) I still miss Lauren Laverne doing breakfasts on XFM.

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