Having done her stint "trying out" being size zero last year, it's something of a surprise to discover she's flogging diets for Boots.
Louise is fronting up a Body Mass Index campaign for the store:
Although, erm, body mass index is discovered by counting pounds and inches and doing some maths with them. And the United Nations Standing Committee on Nutrition has some misgivings about the body mass index in the first place. And we're not sure that merely shifting the focus from pounds and ounces to BMI figures actually does anything very much about dealing with the problems which lead to men and women starving themselves to death, does it?