Scientists worry that astronomy and space and the universe and the possibility of other life isn't fascinating enough in its own, which leads them to attempt to hook-up with popular culture in awkward and slightly stilted ways. For example, NASA has just announced plans to pump Across The Universe by The Beatles into space. It's the first song ever to be beamed directly into space, claims NASA, although it doesn't seem to offer any real explanation as to why they're doing it.
Macca is thrilled:
Although he'd probably rather NASA sends his ex-love to the aliens instead.
Yoko also embraced this opportunity to open new a market for John Lennon branded babygros and peace-enabled pencils:
EMI is readying boxed sets even as we speak. Just in case. It's not yet clear if aliens living on the other side of the universe will be asked to imagine a lack of heaven below them, or if that would constitute cultural imperialism.