Different to what?

We're still trying to work out exactly what producer Nate Danja Hills means when he talks about the forthcoming Madonna album:

Madonna’s eleventh studio album has been described as “very different”, by one of its producers.

Speaking about the sound of the record, Hills said: "She wanted up-tempo, dance, club music, and for everything to have a hip-hop underlining."

That's neither different sounding to the last couple of disappointing Madonna albums, nor from most of the sludge churned out by older people hoping to catch the younger audience's ear. So: different to what, exactly?