Dr Drinks

The days when a celebrity brand extension had some sort of logic behind it have long since gone, so we're no more surprised that Dr Dre is launching a range of vodkas and cognacs than we would be if he told us he was selling sink plungers and doweling.

What is surprising, though, is Dre's going to be pushing fizzy vodka. Either he's spotted a gap in the market which has somehow been missed in the last two hundred years, or he'd been drinking an awful lot of vodka before coming up with idea.

Aha! Maybe there's the link between personality and product - they can use a slogan "Drink enough of this, and you'll forget about Dre."