Thursday, February 14, 2008

NME response: Let's have another revamp

No, really: MediaGuardian is reporting that having revamped itself again and again, to the sound of disappearing readers, the response to the new drop in circulation is to, yes, have another revamp:

IPC Ignite publishing director Paul Cheal said NME would be revamped later this year.

"NME magazine sits at the heart of the brand and we are constantly sense checking what readers want and looking to evolve the magazine's content and design," Cheal added.

"With this in mind our editorial team are currently engaged in exciting development work which will come to market later this year."

A cynic might wonder, if the paper is so careful about finding out what its readers wants, and then delivering it, why are they vanishing?

MediaGuardian also points out that the NME's circulation has now fallen below that of Classic Rock for the first time.


4 comments:

Ruth said...

With this in mind our editorial team are currently engaged in exciting development work

Can't they just write some half-decent features?

James said...

Have they tried tacking on a social networking site yet? I'm sure that'd work.

Olive said...

A cynic might wonder, if the paper is so careful about finding out what its readers wants, and then delivering it, why are they vanishing?

I'd also wonder which NME readers said that they wanted it to look like a copy of Nuts with the pictures of Lucy Pinder naked replaced by pictures The View.

Does anyone who comments here still buy the NME regularly? The sad fact is that the NME doesn't have a role anymore- there are better places to read or hear about new music and as ruth says, the journalism is abysmal. Close the paper now, having distracted the editorial team with some shiny things.

james- your comment made me snort coffee over my keyboard. Thanks for that.

M.C. Glammer said...

"What readers want" appears to be for them to fuck off and die.

I should be in marketing.

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