Vivendi launches Zaoza. No, really, that's what it's called.

The people who are trying to shore up what's left of the Virgin retail empire can allow themselves a small smile this lunchtime - Zavvi is no longer the worst name in the music business.

That honour goes to Zaoza, a new service from Vivendi which manages to be both unpronounceable and unspellable. The idea is a pan-European subscription service providing ringtones, music and computer games. Which makes sense from their point of view, as they make all those things, but is harder to see as being a compelling offer to a customer. Why would I want to pay a subscription for three things when I only want one of them?

Even Vivendi isn't making any great claims - estimating it'll have half a million subscribers across the continent by Christmas. At that rate - and having blown ten million Euro on it - they expect to be in profit by Autumn. Good luck with that, then.