The very real possibility that 50 Cent's Curtis album sold underwhelmingly because he's lost whatever the it was that he once had doesn't seem to have occured to him, although he does admit he delivered a pup:
We're not quite sure why one would light a blockbuster, or, indeed, if something can be a blockbuster that doesn't explode, and it's clear that Cent is still trying to puzzle out why it didn't work.
“These records were hit records, but the timing they came out was wrong.”
Aha. Timing. The record was a blockbuster, it just didn't sell because of time and not because it wasn't very good. And probably because of other people's faults, too:
Yes. If, for example, they'd wrapped it in a sleeve with a picture of Kanye West on, it;d have sold many, many more millions.