We always get nervous when Malcolm McLaren starts talking about the future. We've seen his futures in the past - skipping ropes and opera mash-ups - but let's at least see what he's got to offer this time, shall we?
Ah, the old trick of pretending that you were the voice of wisdom that everyone ignored. But would McLaren really have expected the BBC to suddenly change what it was doing on the basis of a coming change that the technology wasn't quite ready for? ("And now on BBC2, it's over to you... well, we seem to be three or four years ahead of being ready for that next programme, so until then, here's some music...")
And, unless McLaren is tuned in to nothing but Current, we're still not quite at the point where "everybody is making their own programmes in every medium". But McLaren is convinced that we're there now. And why? Because someone's let him make a show:
"Starring myself". Yes, Malcolm's brave new world is a video-game conceit documentary on Radio 2. It sounds from the press release like the sort of programme that Channel 4 were churning out in their early years, and - indeed - like the sort of thing that McLaren has been banging out for years. In effect, it's Ghosts of London meets Sonic The Hedgehog.
Malc then bangs on about how film is "dinosauric" and TV has "gone the same way". He dismisses them as media for "the over 40s" - which, since that's the fastest growing demographic, doesn't seem to be such bad news, and, since he's made this programme for Radio 2, shouldn't really be a worry.
McLaren's somehow convinced that his programme is going to unleash a new age:
So the BBC should be praised for commissioning mad, experimental, programming like this, as much as a disaster one might want to suggest it is. Everyone should be commended for allowing people to make disasters, to make failures - you've just got to be sure that it's a magnificent failure and that, by creating a magnificent failure, you plant the seed. The Game needed a much bigger budget to make it work, but at least there is a willingness there to not make the typical, dull, DJ formatted programmes. And following this route may ultimately, dare I say it, make the BBC more culturally subversive.
We love the way that McLaren still believes that his schtick is in any way subversive - and, indeed, hasn't appeared to have listened to any radio output from the last twenty years judging by the way he seems to believe that it's all "DJ formatted programming".
A thing to remember: McLaren's love of subversive television, and understanding of the current media world, led him to agree to go on I'm A Celebrity Get Me Out Here.