The announcement of an MTV show is always a time for sadness. In the US, they're busily playing off the children of the famous one against another. Here in the UK, being a smaller nation, we have a tighter supply of celebrity and so MTV is forced to use a single celebrity child to play the rest of the nation off.
Yes, brace yourself for an MTV series in which Peaches Geldof edits a celebrity magazine:
This might sound familiar, as it's effectively the barely-noticed ITV2 series Deadline, only with the barely-famous faces doing the writing replaced with the public, and the editor who knows what they're doing replaced by a celebrity. Which seems to cause a bit of a problem - it's like doing the Apprentice, but having the Alan Sugar role filled by Lily Allen. What, exactly, does Geldof Junior know about running a magazine? Isn't this a little like having a pro-am golf tournament, only with the pros replaced by amateurs as well?