Today's Observer magazine has been guest-edited by Thom Yorke; it's a climate change special and in his introduction he suggests that his larger-than-average global footprint is a help, rather than a hindrance, in spreading the message:
That's true - and makes a certain degree of sense - although how far would you take that? There's a sense that this is the environmental equivalent of those times when Keith Richards tells pop stars to not take drugs, isn't it?
But, for a whiskey priest, Yorke is pretty passionate and takes well to his brief - interviewing Ken Livingstone about plans to bring bike rental to central London, for example. Sadly, he doesn't get his hands dirty with testing alternatives to bin liners.