You'd have thought that - what with all the synergies and stuff that supposedly fly from mergers - the natural, streaming home of the NME US Awards would have been on Bebo, also part of the Time Warner empire. Instead, they've given 'em to rivals MySpace.
Now, what was it NME editor Conor McNicholas said about MySpace exactly a month ago?
Bringing the NME awards to an audience of self-obsessed fifteen year olds. That's the way to build a brand.