Thursday, April 10, 2008

Bad news for Global: Radio is easy, not essential

It's a survey, and it's American, but even so: Radio and Internet Newsletter is running a report which says that the main reason people choose to listen to music on the wireless is because it's convenient. As the newsletter asks: with wi-fi in-car online hook-ups becoming more and more plausible, where will that leave radio, then? Global GCap are trying to shape the future of their stations by cutting costs - they might be better off thinking about ways to make it compelling.

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