Beckham's trousers dropped
Trouble for Victoria Beckham's overpriced jeans business, with stores starting to drop the range. Not because they've suddenly started feeling awkward about charging the price of a good meal for four for a pair of denims, but because Victoria hasn't been doing her bit for the range:
The owner of Los Angeles boutique Kitson is quoted as telling Life & Style: “We’ve asked her PR people many times for her to appear [to promote the range], but she’s too busy, they say.”
“A celebrity line is no different from an album or a tour. It has to be promoted to sell, and Victoria’s not doing that.”
“A celebrity line is no different from an album or a tour. It has to be promoted to sell, and Victoria’s not doing that.”
Mind you, having seen how well her heavily-promoted solo records do, we'd have thought not having her pop up to push the trousers would have been a positive good.
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