Favourite fallen Idolator

Popular internet-carried music snark site Idolator is having a man run up some 'under new management' signs with the news that Gawker media has downsized them off to be part of Buzznet.

They've openly posted about the change on the site, quoting Gawker's Nick Deenton on the reasons for flogging this, Wonkette and Gridskipper:

* IDOLATOR is going to Buzznet, a music-focused web and social
network. Buzznet recently acquired Idolator's chief rival, Stereogum,
and received a big investment from Universal Music Group.

Why these three sites? To be blunt: they each had their editorial
successes; but someone else will have better luck selling the
advertising than we did.

Music audiences are fragmented across genres; Maura's Idolator gave
Stereogum a good run, but a group with a whole array of music sites
will command more attention from record labels than we could.

So, Stereogum and Idolator are now brothers under the yoke of Buzznet, and Universal have got a slice of the action.

If Universal hope they might find less snark being aimed in their direction, though, they might find themselves disappointed - the post on the new owners is tagged "i, for one, welcome our new major label overlords".